by Kevin Lynam | Oct 2, 2024 | Blog
Streamline Your Direct Mail with RA’s Expert Commingling Services For businesses that rely on direct mail as a cornerstone of their marketing, postage costs and delivery timelines are ever-present challenges. As postal rates continue to climb, it’s easy for...
by Kevin Lynam | Sep 12, 2024 | Blog
In any political campaign, timing is everything. The race to reach voters with your message can make or break an election, and there’s no more reliable way to get your message into the hands of voters than through direct mail. Unlike digital ads that can be skipped or...
by Kevin Lynam | Jul 1, 2024 | Blog
In the world of direct mail marketing, reaching your target audience efficiently and cost-effectively is paramount. One of the most powerful tools at your disposal is the USPS Every Door Direct Mail (EDDM) program. Designed to help businesses reach every address in a...
by Kevin Lynam | Jun 28, 2024 | Blog
In today’s fast-paced business environment, direct mail remains a vital component of a well-rounded marketing strategy – and commingled mail is the secret to lower postage costs. However, the logistics of managing a direct mail campaign can be daunting and...
by Kevin Lynam | Jun 26, 2024 | Blog
In the digital age, where email marketing and social media campaigns dominate, direct mail remains a powerful tool in the marketer’s arsenal. One key strategy that significantly enhances the effectiveness of direct mail is the use of emotional appeal. Emotional appeal...
