Are you struggling with high postage costs for your direct mail campaigns? You’re not alone. Many businesses like yours depend on direct mail to reach their target audience and generate leads. However, the costs associated with mailing can quickly add up and eat into your profits. But fear not, because there’s a solution that can save you money and improve your business’s financial health – presort discounts.
Presort discounts are a postal service offering that allows businesses to save on postage costs by presorting their mail before it reaches the post office.
This process involves organizing your mail by ZIP code, bundling it together, and applying the appropriate barcodes and sorting labels. By doing so, you’re essentially doing some of the work that the post office would have to do, which translates into significant savings for your business.
One of the biggest advantages of presort discounts is the reduced postage rates. The United States Postal Service (USPS) offers discounted rates for presorted mail, which can be a game-changer for businesses that send out large volumes of direct mail. These discounts can range from a few cents to several dollars per piece of mail, depending on the class and weight of the mail.
Not only do presort discounts save you money on postage, but they also offer financial transparency. With the right mail optimization software, like the one we provide at AdvantageRA, you can track and report on every step of the mail processing journey. This level of visibility allows you to have full control over your mail campaign’s costs and make informed decisions to optimize your budget.
Another benefit of working with a mail commingle service like AdvantageRA is the advanced commingle capabilities they offer.
Commingle processing involves combining mail from multiple businesses into a single mailing, which allows for even greater postage savings. By leveraging the volume of multiple businesses, you can access deeper postal discounts that would be difficult to achieve on your own.
But how does this all work? Let’s say you’re a business owner in the retail industry and you send out a monthly catalog to your customers. Without presort discounts, your postage costs could be substantial. However, by partnering with RA and utilizing their mail optimization software, our clients typically save up to 10-20% on postage costs. Imagine what that could do for your bottom line!
So, why should you consider working RA? Well, we have a shared interest in helping your business succeed. We understand the challenges you face when it comes to direct mail, and we have the expertise and technology to help you overcome them. Our goal is to provide you with maximum postage savings, financial transparency, and improved supply-chain reporting for your mail production.
Ready to take action and start saving money on your direct mail campaigns? Contact us at sales@royalalliances.com or give us a call at 800-441-7804. Let’s discuss how presort discounts and our mail postage optimization services can benefit your business.